| Client Name: | Easterns Automotive Group |
| Type of Project: | Video Production and Editing |
| Project Goal: | YouTube/Television Ads |
| Tools Used: | Sony 4ks and Adobe Premiere |
| Crew: | Jim Folliard, Sam von Brand |
| Date of project: | July 2019 |
| Location: | Northern Virginia |
| Price Range: | $5,000 - $10,000 |
| Results: | Improved Online Conversion |
Shoot for the Stars
As far as advertisements are concerned, there are several techniques an agency can use to produce an ad that will stick in people's minds. One is jingles, which will keep your brand in people's heads every time they hear a few notes. The other is getting local celebrities to speak about your mind. Easterns has tapped Gearshift twice now to produce both kinds of ads, and both have been wildly successful.An Enduring Brand
Easterns has been one of the biggest auto dealerships in the D.C. area for more than two decades because of their understanding of marketing concepts and their partnerships with expert video marketers, Gearshift.tv. We're extremely proud of our work with Easterns, and we feel the results speak for themselves. This shoot was no different.
The Ingredients of a Great Ad
This shoot took place in Virginia, at Easterns lot. Joel Bassam tapped several Redskins to be the face of these new ads. Adrian Peterson, Ryan Kerrigan, and Landon Collins all did an amazing job representing the brand. We used the fleet of fancy cars as amazing backdrops for the ads and we feel everything came together amazingly. But don't take our word for it. Watch the ad and see for yourself.
Gearshift has been producing ads like these for Easterns for two decades. We have the expertise to get your product or service off the ground. If you'd like to learn more about what top notch video can do for your business, please download my free report, Nine Nifty Tips for Effective Video Tips.
