| Client Name: | Michael & Son Services |
| Type of Project: | Super Bowl Commercial |
| Project Goal: | Promote Brand Awareness |
| Tools Used: | Nikon DSLRs and Adobe Premiere |
| Crew: | Jim Folliard, Don Napoleon |
| Date of project: | January 2015 |
| Location: | Northern Virginia |
| Price Range: | $5,000 - $10,000 |
| Results: | Improved Brand Recognition |
The Opportunity to Produce a Super Ad
For the past year Gearshift has been working with ESB Advertising and Michael & Son to produce commercials based on the tag line "If You Can't, We Can!". So when the opportunity to have a Super Bowl commercial was presented we said "Yes We Can."
What Did It Take to Pull Off This Concept?
The talk of using an Obama impersonator in a replica oval office sounded interesting and funny. It took some last minute scheduling to align the facility, crew and actors but in mid-January we were able to shoot the footage necessary to craft several spots. The commercial was directed, shot, and edited by Jim Folliard and Don Napolean of Gearshift.
Michael & Son is a Regional Player
Creative commercials have helped Michael & Son grow to a household name in the DC, Baltimore and Richmond areas. Using a catchy jingle and implementing humor makes for a lot of feedback in the community. This spot had to impress on Super Bowl Sunday and we worked hard to edit several versions.
